Do you want to increase your online visibility, but you’re not sure where to start? Keeping your website up-to-date is a fundamental aspect of owning a business in 2019. There’s a lot that goes into making sure your website gets seen by potential customers, as a result, it can be difficult to know where to focus your efforts. Here are a few things that you can do to improve your online visibility, attract new customers, and expand your brand reach.
- Focus on Call to Action Prompts
So many websites spend all their time trying to attract new customers without thinking about how those customers are interacting with their website. Before you set up a Google AdWords campaign or hire an SEO consultant to help you with your website, you should work with a web developer or UX expert to set a framework for how customers should be interacting with your website. If you want customers to call your business, visit your premises, or send an email enquiry, this needs to be made clear on your landing pages. Websites that don’t provide guidance for their visitors are far more likely to experience a high bounce rate. Start by looking at how you can make the most of your existing traffic.
- Keep Your Website Content Updated
Keeping your website content up-to-date is not only important for your customers, but it’s also important for your search engine visibility. Google (and other search engines) use website update rate as a metric when ranking websites in search engines. Websites that are infrequently updated are less likely to show up in Google’s organic search results, and therefore less likely to help your business attract new customers.
Leon from Safari Digital SEO provides this advice for businesses who don’t have time to publish regular content. “You don’t need to publish new blog content every week, it can be as simple as updating an existing landing page or a web page so that search robots re-crawl your site and index your content on a regular basis.” Leon recommends that businesses set a calendar to update existing content periodically.
- Create a Google My Business Profile
In the same way that having your business in the Yellow Pages or White Pages was the key to success in the 1990s, having a Google business page is essential for your online visibility. Not only do Google my business pages enhance your local SEO and your organic visibility, but they also provide key information to your customers about your location, trading hours, business reputation, and how they can reach it to you. Setting up a Google my business profile is completely free, easy to maintain, and one of the most important things that you can do to improve the number of leads that you are receiving to your business online in 2019.
These are just a few tips to get you started for your online success in 2019. The truth is, there is a myriad of factors that will affect your online visibility. Start by addressing the three points that we have covered in this article and you will be well on your way to online success.