GRAPHIC ELEMENTS THAT SHOULD NOT BE MISSING IN AN EVENT

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A fair, a congress, a product presentation or the launch of a firm, are events in which the attention and interest of the user or customer must be captured. It is very important that the person sees something that invites them to approach the position where the act is held. That is why Custom Printed Event Visuals play such an important role.

THE LEADING ROLE OF GRAPHIC ELEMENTS

The best way to do it is through visual communication. This is a section that must be taken into account and know how to control it. It will become a great support resource that will allow directing visual attention and creating engagement through graphics, images, drawings, etc.

This kind of communication allows the understanding of the message to be transmitted by the target, facilitates personalization and its interpretation is immediate. That is why it is so important to allocate part of the budget to fairs, events, presentations, etc. But what graphic elements can we invest in? With which we can get the attention of our target?

There are many options that can be chosen, such as roll up, one of the simplest advertising media. It is an advertising class presented in a display format, self-winding and self-assembling. It weighs very little and is easily transportable to any event.

CANVASES: IDEAL FOR LARGE SPACES

If the space of the event is very wide or even if you want to draw attention outdoors, the canvases are one of the supports with which you will be able to get attention . They are very easy to transport, serve both indoors and outdoors and can be placed anywhere. They can be printed with the desired message or image.

There is no event worth its salt that does not have a photocall, something that has been very fashionable for a few years. It serves as a decorative background as well as advertising, where attendees can take pictures taking the logos of the brands participating in the event. They are very easy to make and help enhance the image or brand.

To achieve a great visual impact, bring elegance and that can be adapted to the place, decorative panels are the ideal option. It is a visual graphic element that stands out for its elegance and is usually printed on rigid material such as PVC or methacrylate, although it can also be printed on foam.

DO NOT FORGET THE SMALLEST ELEMENTS

In addition to these visual elements, it is essential to think of others a little smaller but that will help reinforce the brand image. Within them you can find brochures and catalogs, with which you can not only inform customers but also stimulate sales.

Stickers, agendas, magnets, notebooks, calendars, pens and folders are other very simple details, but they can also publicize the brand in an effective way and that will make customers take a part of the event from their visit.

Hattie B. Trosclair

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