The 5 benefits of a mobile app for a business

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Mobile apps are now part of our daily lives. Whether for personal or professional purposes, they can be very useful. The number of mobile application users is only increasing. It is essential for a company to make one available to its customers, while taking over the tools most requested by them. Let’s take a look at the 5 benefits of a Mobile Application development for a business!

1. AN OPTIMIZED CLIENT EXPERIENCE 

Who has never been to a slow, non-responsive, poorly structured website? To overcome this problem, especially during the shopping phase, many companies offer a mobile application and suggest their customers download it to facilitate their shopping journey.

2. VISIBILITY GAIN 

The mobile application allows to enrich its online presence, since it allows to be referenced on the application platforms such as Play store or App store. Having an app increases visibility, and improves the brand image. This is an opportunity for a company to highlight its activity, and to offer new services.

Customers are not only looking for the consumption of a good, but especially an accompaniment, and a personalized experience. Having a mobile application can offer new tools for customer interaction: online chat, callback service, and many more. It’s a great way to get to know more platforms, and simplify business-to-customer communication.

3. A RETENTION TOOL

The possession of a mobile application by the customers makes it possible to send notifications. It is therefore much easier to inform them, to interact, and to remain at their disposal if necessary. 3 statistics are to be kept according to a study conducted by Localytics Data Team:

  • Notifications boost brand attractiveness by 88%
  • 65% of users return to an app within 30 days when notifications are enabled
  • 50% of users find notifications useful

4. MORE EFFICIENT CUSTOMER APPOINTMENT MANAGEMENT

If you have an online calendar, you will be better able to manage your appointments through a mobile application. The main advantage of having an e-agenda is that it allows the company to manage its remote customer appointments, and customers to make an appointment from several media: computer, tablet, smartphone … Your business remains accessible everywhere by 24/7.

Who says online diary, says notifications to every fixed appointment. A good way to keep in touch with the customer, and keep him freshly informed of his bookings. The management of appointments but also customer data is therefore more optimal.

5. STRONGER CUSTOMER COMMITMENT

Finally, the last advantage of a mobile application: customer engagement. From now on, we should no longer focus solely on the prices or the functionalities of the products, but on the customer experience. Is your application easy to use? Is it user-friendly? Do you have the right interaction tools? These are the questions that must be asked if we want to improve our customer commitment.

A dissatisfied customer does not necessarily talk about it: 98% of unsatisfied customers leave without complaining. Most of the time when a customer is dissatisfied, he is content never to consume the brand in question. So be aware that customer satisfaction is a priority, and the mobile app is the best tool for that. In conclusion, the mobile application offers the opportunity to establish a special relationship with your customers, and therefore to have a stronger customer commitment!

Hattie B. Trosclair

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